Robert Kiyosaki, the best-selling author of “Rich Dad Poor Dad,” has once again made headlines for his strong support of Bitcoin, outlining four key reasons he believes investors should buy the cryptocurrency now before it’s “too late.”

His latest endorsement comes amid growing mainstream Bitcoin adoption and increased attention from institutional investors, following record inflows into crypto exchange-traded funds (ETFs). Kiyosaki’s comments have resonated across social media, with the author warning that Bitcoin’s supply is running low and that demand will continue to surge.

Kiyosaki Reiterates Bitcoin’s Scarcity and Finite Supply

Kiyosaki’s first argument focuses on Bitcoin’s hard-coded supply cap of 21 million coins, which he contrasts with the unlimited printing of fiat currencies. According to him, “Bitcoin is the first truly scarce money,” emphasizing that nearly 20 million BTC have already been mined, leaving less than 10% of the total supply yet to enter circulation.

He believes this mathematical scarcity gives Bitcoin its intrinsic value and positions it as a superior store of wealth compared to traditional assets such as stocks or bonds. He also said that the concept of digital scarcity is what differentiates Bitcoin from other cryptocurrencies and why he accumulates BTC as a hedge against inflation.

Additionally, Kiyosaki touched on the accelerating institutional adoption of Bitcoin. He cited the rise of spot Bitcoin ETFs, corporate Bitcoin treasury allocations, and growing acceptance from traditional finance players as evidence that the asset class is maturing. With global institutions like BlackRock, Fidelity, and Franklin Templeton now offering regulated BTC exposure, he believes Bitcoin is steadily transitioning from a speculative investment to recognized macro asset. This trend, he argued, will sustain long-term price growth even amid market corrections.

The third pillar of Kiyosaki’s bullish stance revolves around Bitcoin as a hedge against inflation and financial instability. In his view, Bitcoin can serve as a hedge against monetary debasement and systemic risk. He has long criticized central banks and government debt policies, calling them unsustainable.

Now, Kiyosaki predicts that the continued erosion of fiat purchasing power, combined with geopolitical uncertainty and high government debt levels, will push more investors toward decentralized assets. Finally, with the cryptocurrency already trading near record highs, he warned that mainstream investors could soon rush to buy in once Bitcoin’s limited supply narrative gains broader recognition. In other words, retail investors should not be late to the party, as now could be the best time to buy Bitcoin.

Kiyosaki’s Bitcoin Statements Meet Current Market Sentiment

Kiyosaki’s remarks reinforce the broader macro narrative surrounding Bitcoin — an asset defined by finite supply, global accessibility, and rising institutional legitimacy. His long-term thesis aligns with forecasts from several investment firms projecting Bitcoin’s role as a mainstream portfolio component by 2030.

However, he also cautions investors to stay disciplined and focus on fundamentals rather than price speculation. While Bitcoin’s volatility remains high, its underlying narrative of scarcity and self-custody continues to attract both retail and institutional believers.